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Public perceptions and opinions often determine the resolution of high concern, high stress, or emotionally charged issues. They have a profound impact on an organization's success.
Trust and credibility are central to effective communication about topics of high concern. Key elements in trust and credibility are:
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The
Center for Risk Communication is a pioneer in the development
and use of advanced communication methods based on decades of
university-level behavioral-science research and practice. Research
and experience clearly prove that one of the most important keys
to communication success is an organization's ability to establish,
maintain, and increase trust and credibility with key stakeholders,
including employees, regulatory agencies, citizen groups, the
public and the media.
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